Is your website capable of converting traffic into cash?
Millions of websites are published every day. Tragically, the majority only ever collect digital dust (a whopping 82% of websites are inactive!). At the other end of the scale, there are websites that get fleeting bursts of real traffic via spending on ads.
In both scenarios there’s something wrong with the journey the visitors are embarking on in your digital landscape. So what’s the issue, and why?
Try our self-assessment "rubric" for some guided insight on how your website / funnel is performing.
The following activity is grouped into four sections. Each section has a few reflection questions and a drop-down select to indicate your response. You may change your answers at any time. Skip any question and answer in any order.
Section 1
What's your perspective?
Current situation
- My current website/funnel meets all my business growth needs
Ease of use
- I can update my current website/funnel with new content and offers without much fuss
Section 2
How is the response from your clients/customers/market?
Customer journey analytics
- My current website analytics help me to understand how buyers are moving through my funnel
Content insights
- I know who my buyers are and what kind of content they are searching for
Section 3
How do the search engines see you?
Built for social internet
- My current website is professionally hosted and was built to meet and exceed SEO standards and related performance metrics
Privacy-first / data compliance
- I have rigorous systems in place to ensure compliance with all applicable data & privacy regulations