Maximizing your marketing modelling mix
Traditional web analytics have their limitation. Sure they'll give you a sense of how traffic flows through your site. Analytics themselves have no causal power to "make something happen". Trying to triangulate a winning strategy while relying on traditional web analytics is a lot like driving using only the rear-view mirror.
Content is where your message meets its audience. It can be such a magical moment. But with traditional web analytics, you'll never know it! There's a story to be told and most websites have completely lost the plot.
Gone are the days where content engagement and conversion rates are an enigma. With the analytic capabilities built into Tract Stack, not only will you see where your audience comes from but also how they interact with your content — enabling a dynamic, real-time response that traditional web analytics can't provide.
Monitor your UTM campaign parameters and observe "the journey" of each visitor with graph analytics
Any incoming traffic tagged with UTM parameters is given special attention. A website built with Tract Stack is like a custom analytics engine that's tailored to meet your goals. Imagine being able to filter your insights down to a single campaign or to compare it against typical traffic. Hone in on what's working and iterate!
Tract Stack gives you immediate and real-time insight into your audience. See which parts of your site have gone cold and know when your content is on fire! Know which sections of each web page garner the most attention/focus.
Build. Measure. Learn.
Getting traffic to your site is just step one. This applies the same whether you're leaning on paid traffic, leveraging organic search, or doing both!
Using the state-of-the-art digital analytics developed by At Risk Media, Tract Stack doesn't just show you numbers and graphs that outline what your audience does. It provides insights that enable you to respond in real-time, adjusting content and calls-to-action for every persona or UTM campaign that lands on your platform. We're talking about a symbiosis of top-tier SEO performance and personalized engagement — a magical combination that maximizes organic reach while ensuring that each human on the other side of the screen sees a tailored narrative unfold as they interact with your content.
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