Can your website carry a conversation?
The medium that carries your narrative should be as dynamic and engaging as the story itself.
Conversion will mean something different for each business or organization. It could be making a sale. Receiving a donation. Get some product waitlist sign-ups. New client books for your services. Insert your goal here. You know your audience best...
Here are some observations to mull over:
Each visitor is a truly unique human: While it's useful to think in terms of "user personas" with content to boot, you're at risk of glossing over the important details. A more human touch may go a long way to increase your conversion rates.
It's really hard to predict where each potential buyer is in relation to your sales cycle. Keep in mind: you can't herd cats. Simply hoping people stumble across the "right" content is not a strong recipe for conversion.
If your website is built with traditional software and is powered only by backwards looking analytics, it's just too stiff to lead the conversation to conversion. You're fully at the mercy and whims of each random visitor.
How do you engage each reader?
Whether a visitor comes from organic search or via paid traffic, they aren't going to convert themselves!
WANT TO INCREASE YOUR WEBSITE'S "ON PAGE" ENGAGEMENT?
Here's an interactive rubric you can use to assess whether Tract Stack is a right fit for you...
Growing an audience with your content?
Put aside the medium for the moment. Whether you're an up and coming YouTuber or a blogger with some influence, it all starts with you making content!
Getting more reach out of your content is a serious challenge that many struggle to overcome.
Too many websites are hiding in plain site only to collect digital dust. For some, they never seem to reach that critical mass for organic reach and sustained engagement. But how often is this the result of poor technical SEO & misconfiguration?
Tract Stack is website builder designed for SEO. It handles all the technical aspects and allows you to focus on building your voice.
Equips content marketing strategies for success: all content (videos, blogs, creative writings, political treatise, oral histories, photo essays, etc.) gets "pressed" by Tract Stack into a SEO-friendly website design.
Have a website already?
Tract Stack gets along well with others. Whether you have a website already or not, we've got you covered!
Yes! I have a website
Perfect! You have options.
If you've got a website that's already serving you well, you're ahead of the curve! There's a lot of wisdom in staying the course.
Better question is what could you do to increase the traffic to this site?
If you've already got great content (especially if it's locked away on YouTube) get more reach out of it! With Tract Stack you can put your content to work for you. Draw in and grow your audience, then direct them to your primary website.
In agency-speak: use Tract Stack as a top-of-funnel broad net for lead gen and direct qualified leads to your bottom funnel for an optimized conversion rate.
Tract Stack is a no-code all-in-one website builder. You won't need any technical experience to use it.
Everything is click-to-edit and comes with a variety of design templates to choose from.
Whatever you decide to publish on your Tract Stack will be "pressed" for reach and technical best practices. Right out-of-the-box you'll have immediate analytics for a birds-eye view of all the content interactions happening across your site.
Using the power of story to communicate your message?
A lot is riding on your website "copy". Someone lands on your website. What happens next?
Unless something catches the attention or speaks authentically to each visitor, they will likely churn.
Building community is the hardest thing. It's the same whether you're in ministry, in business or education, or doing social advocacy. It going to take more than a great message!
Your content needs to meet people authentically where they are.
Each encounter with your content may be fleeting. The goal is to turn these moments into sustained engagement.
If your website is built with traditional software, it may be too stiff to carry each conversation.
Pricing
Get Tract Stack
the website builder that converts
Starter
A fully managed website + analytics in-a-box. This includes your own Tract Stack and starter Story Keep (for all your content).
$35/month
Buy plan- Up to 50 active "leads"
- Up to 1000 monthly visits
- Max 25 pages
- 10GB storage
- 1 restore point (backups)
- One free month premium email support
Growth
A fully managed website + analytics in-a-box. This includes your own Tract Stack and dedicated Story Keep (for all your content).
$75/month
Buy plan- Up to 150 active "leads"
- Up to 10,000 monthly visits
- Max 50 pages
- 15GB storage
- 2 restore points (backups)
- Two free months premium email support
Authority
Everything you'll need to get the most out of your Tract Stack. Includes a premium package for initial set-up and ongoing technical support.
$150/month
Buy plan- Up to 1000 active "leads"
- Up to 50,000 monthly visits
- Unlimited pages
- 25GB storage
- 5 restore points (backups)
- Premium Email Support (unlimited)
- All plans include:
- Fully managed professional hosting of complete website
- Use your own custom domain
- Out-of-the-box content + engagement analytics
- Integrates with Neo4j AuraDB (knowledge graph + advanced analytics)
- Integrates with Shopify (built-in checkout cart)
Also available FREE if you host-your-own. See: Source Available License